QR Code Detective: Is your mobile marketing campaign up to the challenge?

Our barcode investigators looked at the evidence and found that many promotions are falling flat. A QR code can be a powerful tool for reaching consumers in a simple, convenient and highly cost effective way – providing that this mobile barcode is used properly. However, all too many campaigns are giving quick response codes a bad name by using them incorrectly. Consumers don’t ask for much when it comes to campaigns based on barcodes. Primarily, they are looking for the answer to “what’s in it for me?” in order to make them scan in the first place, and then the QR code just has to live up to what it promises. For instance, if a brand has offered a coupon, the scan should give the consumer exactly that. Unfortunately, the investigations by our detectives, this week discovered that these barcodes are making promises that they’re not keeping. Check out the following three QR Code fails that were found in a recent issue of Sunset magazine. Three advertisers who used QRcodes within the pages recognized the potential that a barcode had to offer in their magazine ads. Have a look at how they stood up to our 5-star rating that ranks a barcode based campaign on: uniqueness and trendiness; ease of scanning; ease of mobile use on landing page; social media usage; marketing value; and the ability to actually live up to its promise. Aside from the faulty QR code campaigns, our detectives did find that Sunset magazine proved itself to be mobile friendly in another way, which was in its use of Blippar (which uses an image in place of a barcode), with scannable items that lead to a range of different features and media, such as a 360 degree view of a room that shows various decorating ideas, as well as how-to books, video tips, recipe videos, “Blipp to shop”, and more. Pretty cool!

Source :  http://www.qrcodepress.com/qr-code-detective-mobile-marketing-campaign-challenge/8527296/